Production as a structural axis of any audiovisual project
The target of this seminary is that the students may acknowledge the process of organization of a production from the “Idea” to the completion of a “Film Product”
The Production as a system generated and coordinated by a creative and technical staff that clearly comprehends not only the human and technical resources available but also the market where the finished product is destined.
Unit Topics:
- I. PRODUCTION DESIGN
- II. PRODUCTION AND PLANNING
- III. DIFFUSION AND MARKETING
Unity I - PRODUCTION DESIGN
Production Designing as a process
Analysis of the audiovisual project
The positions in a production crew
The Executive Producer as a strategist from a creative, expert and economic
Point of view
Producer - Director – Scriptwriter relationship
The crew and their interdependency relation
The cast and their relation with the process
Unity II - PRODUCTION AND PLANNING
Budget (a basic tool to acknowledge different available resources)
Production ( Pre - production – Shooting – Post-production)
Field Task (Scouting – Casting – Cars for Production – Transportation – etc.)
The positions in action (Pre-production – shooting – post-production)
Calling of crew and cast
Hiring
Different sheets (work tools in any area)
Breakdown ( Production – Direction – Art – etc.)
Unity III - DIFFUSION AND MARKETING
Legal and economic environment for audiovisual projects.
Cinematography Law. What are the characteristics that a film must have in order to obtain financial aid from the INCAA?
The National Cinematographic and Audiovisual Arts Institute ( INCAA)
Cinematographic Aid Fund.
Audiovisual Project Financial Development
Credits and Subsidies
Costs Recover and Balancing Point
Different alternatives for Marketing.
Importance of International Festivals
Proyect Development Seminary
This seminary is boomed for all those who want to obtain the necessary tools in order to develop an audiovisual project.
It provides strategies for project presentation to the different national and international markets.
Unit Topics:
- I. PROJECT SELECTION
- II. PROJECT PRESENTATION
- III. NATIONAL AND INTERNATIONAL AID FUNDS
Unity I - PROJECT SELECTION
Concept of project in audiovisual industry
The resources available in order to develop an idea and / or script into a project.
How to select a project.
Creative, financial, legal and commercial aspects.
How to elaborate a successful product. Are there any formulas?
The artistic or the commercial success.
Unity II - PROJECT PRESENTATION
Strategy for project presentation.
Analysis of each accomplishment for a presentation.
How to make the pitch of an audiovisual project. (What is a “pitch” in audiovisual industry)
Budgets – Cash - Flow – Financial Plans
How to defend the initial idea on which the script is based.
The art of presenting and selling our project.
Unity III - NATIONAL AND INTERNATIONAL AID FUNDS
National and International Aid Legislation Programs for Co-productions.
INCAA (Promotional Regulations – Subsidies, Credits, Others)
IBERMEDIA (Regulations of Member Countries)
HUBERS BALS FILMS (Regulations)
Other Aid Funds.
